Stryve began optimizing Stance Healthcare’s digital presence by launching LinkedIn, Facebook, and Google Plus company pages and optimizing the existing Twitter account. A content plan for posts on each platform was created and executed to garner interest and create dialogue within the communities.
A WordPress blog was integrated with their existing website to utilize as a platform for sharing knowledge, as content creation played an integral role in this project.
Sponsored content campaigns came next, to both bring awareness to the brand and generate leads. Email communications were also optimized, which involved migrating the platform, building templates, and deploying regular emails to reengage with customers and new leads.