Surviving a Stryve-Style Interview

Working at Stryve isn’t normal, and our hiring process isn’t either. Luckily, I’m in your corner. As the last marketing coordinator hired by Stryve, I’m here to help calm your fears – or at the very least, give you the deets on what to expect on interview day.

Get to Know Us

As much as we’re trying to determine if you’re a good fit for us, we want to make sure we’re a good fit for you. Before the interview, take in all the Stryve you can. Browse our work, check us out on social, and read our blog to get a clear picture of exactly what you’d be getting yourself into.

Know Your Stuff – and Yourself

Skills can be taught over time, but we’re looking for a superstar that thinks critically. We’ll quiz you on the basics of digital marketing and the impact it can have. We’re hoping you can touch on current tech and B2B marketing trends, and maybe even teach us a thing or two in the process.

At the same time, we want to know you. When I first interviewed for the marketing coordinator position, bossman Burgio explained to me that if I didn’t have a strong understanding of myself, it would be next to impossible to understand other people. That stuck with me. And it should stick with you. Authenticity is a deal-maker at Stryve, so bring your true self to the interview.

Be Ready to Talk About How You’ve Kicked Ass

We dig confidence, but we love results. We’ll want to hear how you’ve killed it in both your professional and personal life. Come armed with examples that show us you’re a hungry, results-driven marketer who’s willing to take some risks.

Show Us How You Think Differently

Insatiable curiosity is the common thread that ties our diverse team together. So it goes without saying that a newbie Stryver will share our passion for learning and constant improvement. We want to know how you find inspiration and what you do to stay ahead of the curve. If you’ve read something mind-bending or have listened to a podcast that has your wheels turning, be ready to share your thoughts.

Breathe, Be Quirky, and Have Some Fun

If I had one tip to share, what would it be? Have some fun. I remember being so nervous for my interview, but a year and a half into my career at Stryve, it’s mind blowing to think I was terrified by this crew. Sure, it was intimidating, but the team gave me every opportunity to have some fun and to be my quirky self. Stryvers are the coolest cats you’ll ever meet. They put their pants on one leg at time, just like you. So laugh a little, be yourself, and shake off those pre-interview jitters. You’re going to kill it.


The Snap IPO is Overrated

Snap Inc, the parent company to Snapchat, debuted on the NYSE on March 2, 2017 to a lot hype and fanfare. The Snap IPO’d at $17 USD a share and quickly jumped to $28. It settled back down this week at $22 a share. The excitement around the stock links to the popularity of Snapchat. It has captured the attention of the elusive 18-24 year old demographic, coveted by advertisers and brands. Snap had $400 million in revenue last year and is projected to have more than a $1 billion dollars in revenue this year which also makes it attractive. Although Snap’s accomplishments are impressive, Snap has some fundamental flaws.

Snap Inc’s business model could be in trouble. That means that the stock prices could be too.

Facebook Duplicated Snapchat’s Differentiators

Snapchat has attractive features: disappearing messages, filters, status updates (a.k.a. Stories), and augmented reality lenses.

Facebook launched stories and filters on Instagram and Facebook Messenger. Disappearing messages also launched on on Facebook Messenger and WhatsApp recently. Bye-bye differentiators.

Image courtesy of Techcrunch


User growth is key to Snapchat’s future success. While Snapchat has a loyal user base, right now there isn’t a compelling reason for new users to join Snapchat. What’s the point when Facebook Messenger, Instagram, and WhatsApp have similar features?

Snap’s Spectacles May Not Take Off

Snap launched Spectacles at the end of last year to diversify its revenue. While the initial reaction to Spectacles was favourable, the recent interest in the hardware has declined.

Snap Spectacles

In general, the wearables market has proven to be difficult to compete and win in. We’ve seen successful wearable tech companies like Fitbit and GoPro struggle. Snap may be in for a similar uphill battle in the wearable hardware business.

You Can Get More Views on Instagram

In social media, engagement matters just as much as follower growth. When someone posts something to social media they want to see their views, likes, and shares maximized.

A recent Techcrunch article revealed that the average view per snap has been on the steep decline. Content producers have been posting less on Snapchat since the launch of Instagram stories.

Declining users Snap

Declining engagement and slowing user growth is a bad combination for Snapchat as it stands right now.

It seems that Snap is genuinely trying to innovate and build a viable business. I love that. But it’s important not to get caught up in the hype of the Snap IPO. The company still has a lot of work to do. They need to develop a competitive advantage that can’t be duplicated and “sticky” products that keep users engaged.


Canadian Marketing Events: Spring 2017 Edition

Spring forward with Canadian marketing events built for the modern marketer. It’s the perfect time to sharpen your skills, learn something new, or network with fellow marketers. Below we break down the season’s must-attend conferences and workshops.

Break Through 2017
Date: March 29th, 2017
Location: Kitchener, ON
Hosted in partnership with the Conestoga College School of Media & Design, this one-day event will provide you with the skills you need to effectively engage your audience in today’s rapid-fire communication landscape.

Content Marketing Workshop
Date: March 29th, 2017
Location: Toronto, ON
This one-day seminar covers the essential elements of content marketing from current trends and idea generation to headline structure and content distribution. This seminar will look at great examples from B2B and B2C space, and you’ll get an opportunity to test your knowledge with hands-on exercises.

Change in the Making 2017
Date: April 5th to April 6th, 2017
Location: Squamish, BC
Join hundred’s of business owners and marketing professionals at the Change In The Making Conference (formally Canadian Internet Marketing Conference). It is your chance to learn and connect with the biggest names in marketing and leave transformed with practical ways to harness the power of digital in your business.

Transform Your Digital Marketing
Date: April 12th, 2017
Location: Montréal, QC
Canadian Marketing Association (CMA) is teaming up with KPI Digital, l ’Association des Professionnels de la Communication et du Marketing (APCM) and l ‘Association du Marketing Relationnel (ARM) for an insightful evening featuring keynote Mitch Joel.  This one-day seminar will feature actionable insights, hands-on learning, and plenty of time to network.

Tech Leadership Conference
Date: May 10th – May 11th, 2017
Location: Kitchener, ON
Communitech’s Tech Leadership Conference brings the best entrepreneurs, innovators, and thought leaders to connect, learn, and help shift the power and control of technology in the right direction. Bonus points for being hosted in our backyard!

Date: May 18th – May 19th, 2017
Location: Toronto, ON
DIGIMARCON showcases some of the industry’s most thought-provoking speakers and provides attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

C2 Montréal
Date: May 24th – May 26th, 2017
Location: Montréal, QC
C2 brings together commerce and creativity to explore trends, opportunities, disruptions, and major shifts on the horizon. C2 Montréal inspires 5,000 executives across continents and industries to challenge their biases, shift their perspective and explore completely new ways of doing business.

As always, give us a shout if you have an event planned in the future that you’d like on this list or if you’re attending some Canadian marketing events that we missed!


Stagnant Minds are Born Out of the 60-Hour Work Week

Fluorescent lights, long meetings, computer monitors, and the same faces day-in-day-out for 50+ hours a week; that fosters creativity, right?

I disagree. Wholeheartedly. Sorry work fam, I dig you, but when I’m not at work, I’m recharging to be my best at work. I’m busy getting inspired. I’m busy living life. The cool thing? I know my work fam is too.

We’re firm believers in coming into work, kicking ass, and living life. After a 44-hour work week, the law of diminishing returns kicks in. Sure, I’m working, but am I contributing in a meaningful way? Probably not. Anecdotes aside, this is a scientific fact. When we’re fatigued and stressed, MRI scans show that our brains look exactly the same as when they’re asleep.

Plus, when our minds are always in work mode, we stagnate creativity. We need to be free to be inspired. Perhaps that’s why some of our best ideas come when we are tuckered out in bed. And why Don Draper slept with a notebook next to his bed (sorry Betty).


Aside from stress and overwork, for most creatives, living life is where we find our creative energy. It’s when we’re travelling, making our favourite meal, chowing down said meal, spending time with family, or reading a book that isn’t about work. You know… real life. That’s where we get inspired.

We’re not the only ones who are pro-living-life. Progressive leaders are taking note. At Adobe the office shuts down twice during the year—one week in July and one week in December. Airbnb practices what they preach—travel often, travel globally, and travel together. That’s why every employee is given $2,000 per year to travel anywhere in the world. And start-up success BambooHR has a strict 40-hour work week – come in for eight hours of super-focused work time, and then go home. It’s that simple.

The perks for employees are obvious, but why should the C-suite care? The data is clear. When work-life balance is a priority, productivity increases. In a recent study, the Corporate Executive Board, which represents 80% of the Fortune 500 companies, found that employees who believe that they have good work-life balance work 21% harder. Add that to the list of benefits including decreasing health expenditures, increasing employee retention, and increasing employee engagement.

So get out there, live your life. Your career (or employees) will thank you.