How Stryve digitized Syngenta Canada’s Western Partner Program to boost loyalty and sales

Project background

Syngenta Canada, a leader in crop protection and agrochemical solutions, has been supporting farmers for over 20 years with a strong commitment to innovation and sustainability. As our longtime partner, they approached us to help develop a unique digital experience for their Western Grower Rewards program. Together, we created a tool that simplifies and clearly communicates the benefits of their Partner Program, making it easier for growers to understand and engage with Syngenta’s offerings while giving a digital presence for the Western Partner Program.

The misson

Syngenta Canada aimed to enhance their grower rewards program, which previously relied on talking to a rep who used a spreadsheet-based calculator. The existing solution limited engagement and access, requiring growers to have prior knowledge of the products and reach out to their rep. Recognizing the need for a more modern approach, Syngenta sought to develop a digital tool that would not only automate calculations but also provide a user-friendly, on-demand experience. Their goal was to market the program more effectively, provide customized recommendations without the need for a rep, and increase awareness and participation among growers. By transitioning to a digital-first solution, Syngenta aimed to simplify the communication of their Western Partner Program’s benefits, ultimately driving greater engagement and loyalty from their customers. Together, we set out to build a landing page and a calculator tool.

The solution

We developed an intuitive, mobile-first digital tool for Syngenta that simplifies decision-making for growers by automating reward calculations and offering recommendations for product discounts. The tool guides users through a decision tree based on crop types and acreage, providing personalized product recommendations, potential savings, and cross-selling opportunities. Paired with a dedicated landing page, it improved awareness of Syngenta’s Western Partner Program while maintaining brand consistency. Ultimately, this created more opportunities to promote the program.

The impact

• Enhanced User Experience: Automated complex calculations and provided personalized product recommendations, making it easier for growers to engage with the rewards program. 

• Increased Program Visibility and Engagement: Created a user-friendly digital tool and landing page that improved awareness and participation in Syngenta’s Western Partner Program. 

• Boosted Sales and Loyalty: Encouraged cross-product incentives and captured valuable user behavior data, driving greater loyalty and increased product sales. 

• Drove Traffic to Website: Launch of the tool increased website visitors and engagement. 

Strategic collaboration: empowering customers through self-service

Syngenta Canada faced a challenge: their Partner Program relied on manual calculations performed by sales representatives using complex spreadsheets. This process demanded significant rep involvement and created barriers for growers seeking quick, independent answers. Stryve’s strategy centered on breaking this dependency, designing a self-serve digital experience that empowered users while freeing up Syngenta’s team. 

By automating the reward calculation process and putting the tool directly in the hands of growers, we enabled Syngenta to focus on more high-value rep engagement. This transformation not only lightened the administrative burden on Syngenta’s team but also created a seamless, on-demand experience for users, reinforcing the company’s position as a leader in modern, customer-centric innovation. 

“The online calculator that Stryve built for us helped us accomplish our goal of providing a flexible tool that allowed for program scenarios and optimizations. The mobile-first interface is intuitive and provides in-field program support for both our customers and sales staff.”

– Sara Sutherland, Digital Consultant for Syngenta Canada

At the heart of our strategy was a collaborative approach—bridging Syngenta’s in-depth industry knowledge with our expertise in design, branding, and web. From the outset, we worked closely with their team to understand their business goals, program intricacies, and audience needs. 

Competitive research: defining the benchmark for excellence

Syngenta wasn’t the first in their industry to digitize a rewards program, but early research revealed that competitor tools lacked both user experience and visual polish. Stryve conducted a comprehensive competitive analysis to critique existing solutions and identify opportunities for innovation. 

We discovered that competitors’ tools often overwhelmed users with cluttered interfaces and poor usability. This informed our commitment to simplicity and clarity, ensuring every interaction was intuitive. 

Wireframing: designing a seamless digital journey

The wireframing stage was critical in defining the structure and flow of the Partner Program Calculator. Guided by a mobile-first approach, our team simplified complex calculations into an elegant decision tree that users could easily navigate. From crop selection to personalized product recommendations, every step was designed to feel intuitive and streamlined. 

Regular feedback loops with their team allowed us to iterate quickly, turning initial concepts into a polished framework that laid the groundwork for a rich customer experience. 

Crafting rich interactive brand experiences

At its core, the Partner Program Calculator represents a leap forward in how Syngenta engages with its audience. By transforming their spreadsheet-based system into a dynamic, interactive tool, Stryve helped Syngenta achieve more than just digital transformation—we helped them evolve their brand. 

This project is a testament to the power of strategic design, user-centric development, and collaborative problem-solving. From translating complex data into actionable insights to creating a visually compelling tool, Stryve showcased its ability to build interactive brand experiences that drive loyalty and engagement. The success of this project is not just in the tool itself but in how it reflects Syngenta’s commitment to innovation and customer-centricity.