Summer reading for marketers
Summer is a great time to get away from the office and open your mind to new ideas that could improve your businesses’ marketing. Here are 3 books that are on my summer reading list and would be great reading for marketers.
Pro tip: All of these books are available as audiobooks as well. Listening to an audiobook is really helpful during your commute or when you’re running errands.
#1 Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
Why should you read this:
This book offers a great reminder that some of the most powerful brands start with humble beginnings and can grow by staying true to their authentic stories.
Available at Amazon and on Audible
#2 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Why should you read this:
Content is (still) king when it comes to social media and digital marketing. Digital marketers need to create content that breaks through and tells a story; this book will help with both.
Available at Amazon and on Audible
#3 Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
Why should you read this:
Marketers and business leaders sometimes forget that great marketing stems from great business strategy. Good to Great is one of those books I pick up every year to make sure we’re thinking strategically with our marketing and not just tactically or promotionally.
Available at Amazon and on Audible
What’s on your summer reading list?
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