Podcast: Where marketing and gaming collide

A few weeks back, we published an article diving into the game Fortnite and the impact it’s had on marketing. With restaurants, movies, musicians, and retailers all getting in on the action, there was a lot more to unpack — so we did.

Listen to the full podcast to hear our resident gamers, Kaleigh and Sarah, try to educate Kyle on the world of gaming and the crazy unique marketing opportunities that come with it. We talk about how brands like Nike and Wendy’s are capitalizing on the digital scene before going sci-fi to forecast where the relationship between marketing and gaming could go. Also, who actually drinks Mountain Dew anymore?