1. Be Miss Alabama 2012
2. Date a star QB for a National Champion College football team
3. Get seen on international TV during the College Football National Championship game for about 15 seconds
4. Have a 73-year old TV commentator verbally ogle you with comments on live TV for about 14 seconds.
5. Get 75,000 dudes/Twitter Followers immediately following you
Boom. There’s your 2013 social media strategy folks.