Download on digital marketing: July 2017

This Month in Digital Marketing…

Facebook will start hiding spam posts from high volume posters
In an effort to make newsfeeds more informative, Facebook announced they will start hiding spam posts from accounts that share clickbait, sensationalized and misinformed articles.

Verizon inherited Tumblr, and raised questions about it’s future
While Tumblr boasts a massive user community, the website hasn’t figured out how to make money. Despite having a user base the size of Instagram, the demographic offers low financial benefit or potential.

Facebook tested Custom Audiences paired with Instagram engagement
The test looked to gauge the benefits of targeting users based on their interactions with business profiles on Instagram.

Harvard studied the effectiveness of PowerPoint presentations
The results weren’t good. They showed PowerPoint is failing to transfer information to audiences while also projecting a negative image of the brand and speaker.

Facebook Messenger started testing ads
After forcing users to download the mobile app, Facebook messenger began testing ads that link to websites or start interactive chats with business reps.

AFTV news leaked the launch of an Amazon messaging app, Anytime
According to AFTV news, a user survey surfaced describing the features of a new messaging app that would rival Facebook Chat, WhatsApp, and others instant messengers.

Microsoft Paint danced with death
After a massive outpouring of support, Microsoft announced that they would not be going forward with discontinuing Paint.

Google tested autoplay videos in search results
Google announced that Chrome will prevent ads from blocking content and disrupting user’s experience. Google’s goal is to force companies with annoying, spammy, ads to clean up their act.

Adobe announced the end of Flash
Don’t expect this announcement to be recalled like MS Paint. Adobe will be phasing out Flash and ceasing all updates by 2020.