What’s new in digital marketing this month? Quora ads went global, Adobe invested in e-commerce, and Amazon geared up for retargeting. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
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This Month in Digital Marketing…
Amazon prepares to launch a retargeting ad product
A Bloomberg report suggested Amazon plans to launch a new, PPC-based, retargeting ad product. The company is expanding its display advertising business which saw a 60% growth in revenue during 2017.
Instagram introduced a mute feature into its feed
Instagram introduced a mute function allowing users to mute certain accounts without unfollowing. This change will give users the ability to customize their news feed, so social media marketers will need to up their quality to make the cut.
Adobe agreed to buy E-commerce giant Magento for $1.68B
In a bid to steal market share from Oracle Corp and Salesforce, Adobe agreed to purchase e-commerce company, Magento. The purchase marked Adobe’s third-biggest acquisition to date.
Google AdWords introduced responsive ads that can show 3 headlines
The new ad format features 3 headlines, more space for content, and uses Google’s machine-learning algorithm to optimize for the best copy combinations. With the update currently in beta, we can’t wait to give it a try.
Quora officially launched its native image ad offering globally
Since being launched last year, Quora’s ad platform nearly tripled the company’s advertising revenue. With more than 1,000 active advertisers, marketers should keep Quora in mind when it comes to their content marketing strategy.
After some serious user feedback, Snap Inc decided to redesign its redesign
After the loss of several key Snapchat influencers and the overall disapproval of Snapchat’s original redesign, Snapchat announced they’ll be redesigning their Discovery page…again.
GDPR went into effect May 25th, (hopefully) ushering in a new era of privacy for users
The goal of the General Data Protection Regulation is to protect PII (personally identifiable information) from misuse. If your business handles email lists or utilizes other user data, be sure you’ve made the necessary adjustments.
Instagram added an in-app payment feature for select vendors
The new system was made active for a handful of users and allows for in-app purchases from restaurants, spas, and other branded pages. When the feature gets picked up by social influencers, it could prove to be a great tool for product placements and sponsored content.
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