Digital AdvertisingWhy you should add Pinterest to your marketing strategyPinterest may not be the new (or cool) kid on the block, but it might just be the platform you've been overlooking in your marketing strategy. By: Thomas Parkinson
Digital AdvertisingWhy more Canadian businesses should be taking advantage of Connected TVFor marketers, Connected TV should be viewed as another tool in your toolbox to complement your digital strategy, gain insight, and reach customers. By: Thomas Parkinson
Social MediaDoes anyone use Facebook anymore? – A marketer’s guide to 2021 social media demographicsThere are so many social media platforms, all catering to different audiences and content. Get stats on each with our 2021 social media demographics guide. By: Kyle Weber
Digital AdvertisingLaunching a PPC campaign? Start with strategyStrategy and planning are the keys to a successful PPC campaign. Use our template to help you plan your next killer campaign. By: Liza Rubinstein Download
Digital AdvertisingLinkedIn is becoming a bit of a dumpster fire–here’s how to fix itOver the past year, LinkedIn has degraded into nuisance territory. It’s time to fix it. Here’s how we can stop the downward slide. By: Ryan Burgio
Digital AdvertisingWhy TikTok might just be the next big marketing platformLooking to reach a younger audience? Instagram lost its lustre? Then TikTok is a great platform to test. Get creative and make some TikToks (NOT ads). By: Nicole Steinberg
Digital AdvertisingMake and track UTMs easily with this handy templateRun a lot of campaigns? Same. That's why we created this downloadable UTM template to keep data organized for easier analysis. By: Sarah Rosenquist Download
Marketing TechnologyHow to survive as a marketer in a cookie-less futureThird-party cookies are going the way of the dinosaurs and marketers are shook. Here's how to continue doing kick-ass marketing in a cookie-less world. By: Carly McCrory
