MarketingInfluencer marketing isn’t just for B2C companiesB2B companies that put off influencer marketing in favour of more traditional techniques risk sacrificing access to a rapidly growing channel. By: Matt Sourgoutsidis
Fun StuffA history of hustle: entrepreneurship and hip-hopThe hustle, the grind, the innovation, faking it ‘til you make it, these are things that will forever link the origins of hip hop to entrepreneurship. By: Matt Sourgoutsidis
Digital AdvertisingInstagram stories is not original – but it is authenticThe new Instagram Stories feature is very similar to Snapchat, but it isn't a straight up copy. They've done it in a way that makes sense for their brand. By: Matt Sourgoutsidis
