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Download on Digital Marketing

Download on Digital Marketing: January 2017

What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.

This Month in Digital Marketing…

Google refused to give up on Google+
The search giant announced a handful of changes for the service, including hiding “low-quality” comments, adding zoom functionality, bringing back its events feature, and killing the classic design.

Facebook launched the Journalism Project
The project will create deeper relationships with publishers, including giving early access to new tools and features.

Snapchat launched universal search to simplify navigation
Snapchat just made it much easier to find friends, groups, and brands with a universal search bar that’s always accessible at the top of the app.

Google Voice got its first big update in five years, adds new UI and features
Google Voice – their call and text app for the US – got a modern UI, Direct Reply support, and MMS photo support.

Instagram turned up the heat on Snapchat with video ads in ‘stories’
Instagram rolled out full-screen, auto-playing video ads to the stories feature. Brands are excited.

Snapchat’s cracked down on content
Snapchat doubled down on its efforts as a media platform by cracking down on clickbait and banning explicit images. Facebook did it. Will Twitter follow?

Google introduced search data into its YouTube targeting model
Google announced big changes to its targeting model, allowing advertisers to target YouTube ads based on people’s search histories.

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