bubble-burst

The Snap IPO is Overrated

Snap Inc, the parent company to Snapchat, debuted on the NYSE on March 2, 2017 to a lot hype and fanfare. The Snap IPO’d at $17 USD a share and quickly jumped to $28. It settled back down this week at $22 a share. The excitement around the stock links to the popularity of Snapchat. It has captured the attention of the elusive 18-24 year old demographic, coveted by advertisers and brands. Snap had $400 million in revenue last year and is projected to have more than a $1 billion dollars in revenue this year which also makes it attractive. Although Snap’s accomplishments are impressive, Snap has some fundamental flaws.

Snap Inc’s business model could be in trouble. That means that the stock prices could be too.

Facebook Duplicated Snapchat’s Differentiators

Snapchat has attractive features: disappearing messages, filters, status updates (a.k.a. Stories), and augmented reality lenses.

Facebook launched stories and filters on Instagram and Facebook Messenger. Disappearing messages also launched on on Facebook Messenger and WhatsApp recently. Bye-bye differentiators.

Image courtesy of Techcrunch

 

User growth is key to Snapchat’s future success. While Snapchat has a loyal user base, right now there isn’t a compelling reason for new users to join Snapchat. What’s the point when Facebook Messenger, Instagram, and WhatsApp have similar features?

Snap’s Spectacles May Not Take Off

Snap launched Spectacles at the end of last year to diversify its revenue. While the initial reaction to Spectacles was favourable, the recent interest in the hardware has declined.

Snap Spectacles

In general, the wearables market has proven to be difficult to compete and win in. We’ve seen successful wearable tech companies like Fitbit and GoPro struggle. Snap may be in for a similar uphill battle in the wearable hardware business.

You Can Get More Views on Instagram

In social media, engagement matters just as much as follower growth. When someone posts something to social media they want to see their views, likes, and shares maximized.

A recent Techcrunch article revealed that the average view per snap has been on the steep decline. Content producers have been posting less on Snapchat since the launch of Instagram stories.

Declining users Snap

Declining engagement and slowing user growth is a bad combination for Snapchat as it stands right now.

It seems that Snap is genuinely trying to innovate and build a viable business. I love that. But it’s important not to get caught up in the hype of the Snap IPO. The company still has a lot of work to do. They need to develop a competitive advantage that can’t be duplicated and “sticky” products that keep users engaged.

spectacles

Snapchat’s Spectacles Looking to Capture the Video Recording Market

With the rising popularity of video recording devices, it was inevitable that a company like Snapchat would get in on the action. Recently Snapchat, now renamed to Snap Inc., unveiled it’s latest creation, Spectacles, arriving later this fall.

What Are Spectacles?

Spectacles are sunglasses with an internal camera that allow you to conveniently record video snippets right to Snapchat. Its camera has a 115-degree lens that captures circular video so that no matter which way a smartphone is held, the video will always play right-side up and full-screen. They are priced at $130 US and available in three colours: black, teal, and coral.

spectacles-video

How Do They Work?

To record a snap, tap the top left-hand corner of the sunglasses. The Spectacles will record 10-second clips and then transfer them to your smartphone and display them your Snapchat Memories. If you don’t have your smartphone with you, the sunglasses will store the clips and transfer them to your smartphone at a later time. There is an inward and an outward-facing light to alert you and others around you that you are recording. According to Snap Inc., you can get a day of battery life out of your Spectacles.

How Spectacles Compare to Google Glass?

When Google Glass was first launched, it received a lot of criticism for coming across as creepy and intrusive. They weren’t exactly fashionable, unless you were going for a cyborg look.  Geared towards millennials, Spectacles are positioned as a fun novelty product for capturing and sharing life’s moments. Its colours and hipster frames communicate a friendlier vibe than that of the futuristic Google Glass. With a price point one-tenth of Google Glass, these video recording sunglasses are much more affordable and should appeal to a larger market.
spectacles-case

My Thoughts

Does GoPro need to worry about Spectacles? Since these sunglasses are considered more of a novelty or toy for capturing small video clips, I don’t think GoPro needs to worry about anything at the moment. GoPro is geared towards the extreme sports category, or activities that require you to keep the camera secure. Spectacles wouldn’t do so well while you’re surfing or skydiving for obvious reasons. However, with the popularity of sharing experiences on social media, I could see Snap having a higher-end line of video recording products that may compete with GoPro in the near future.

I defintely think the lower price point and ease of sharing moments on Snapchat will help the Spectacles will do well. Design wise, I think the frames could use some work. They look like something Fisher-Price would make. That said, other styles and customizations will likely come out in the future. Having said that, Snap Inc. has done a great job learning from Google Glass’ failure by styling these as “friendlier” sunglasses so they are more acceptable than the creepy cyborg look. I think people will always be a little uncomfortable with the idea of being recorded by strangers or without their knowledge. However I also believe that the new up-and-coming generation considers it more normal, and so the stigma may become a thing of the past.

Fun Fact.

Did you ever wonder why Snapchat uses a ghost silhouette for their logo? Before being renamed to Snapchat back in 2011, the app was originally called Pictaboo.

fallon

tools-feature

Marketing Tool Overload

You know that guy. Walk into his garage or shed and he’s got every new fancy tool. He’s got the latest sander, heat gun, grease gun, mitre saw, and scroll saw. But take a look around some more, and he hasn’t fixed or built a thing. Those tools still look so pristine.

Marketing has the same problem. So many tools, so little impact. Take content marketing for example. With all the fancy new marketing tools, most content marketers are feeling overworked and overwhelmed.

According to ChiefMartech.com, there over 3,500 marketing technology tools available.  Look at the evolution of marketing technology below. It’s mind boggling.

marketing_tech_landscape_timeline_2016

Tools Don’t Replace Talent

As the founder of a digital agency, this may sound counterintuitive, but you don’t need a lot of tools to do great marketing. I know, I’m supposed to be preaching from on high about the virtues of marketing technology. I’m supposed to say how it will transform your business and make you know everything about your customer.

Malarkey! No marketing automation, content management system, sales enablement, or social media management tool offsets what’s at the heart of great marketing; insight, creativity, and most importantly, an understanding of the human condition.

I consider Elon Musk to be one of the great marketers of our time. He’s bold and brash. He understands suspense and storytelling. He challenges conventional wisdom. His toolset? Twitter.

Load up on all the tools you want. Get every insight you need. Work from thousands of data points. Design faster. Write better. But don’t be the person who hasn’t built a single interesting thing with all the fancy tools.

We Need Some Ground Rules

Here’s where I’m going to contradict myself. We use a lot of Martech tools at Stryve. We love Hootsuite, Hotjar, Google Analytics, Pardot and Slack to name a few. And yes, we consider Slack to be a marketing tool. Tools are great in moderation, but they aren’t the focus at Stryve. We’re more interested in understanding the human condition. I’ll take reading Robert Cialdini’s latest book on persuasion over trying out a new tool any day. Adam Grant’s book Originals has provided me with more marketing insight than a content platform ever could.

But tools do help, and so we’ve got some ground rules here at Stryve that we’d be happy to share.

Rule #1: You’ve got 30 Days

Do you want to implement a fancy schmancy new tool? Great. You’ve got 30 days to deep dive. After 30 days, you do a quick report on pros and cons. If you can prove it out, we’ll use it. If you can’t, then it’s on to the next one.

Rule #2: No More than Two New Integrations per Quarter

There’s only so much we can handle. If we’re going to use a new tool, we need the time and space to really learn it. At the most, we can handle two new tools per quarter. Sure there are other tools that may save us time and money. But we can only do so much. We’ll get to that next tool next quarter.

Rule #3: We’re Not First-Movers

When it comes to marketing technology, we’ll wait to see how the technology plays out. We’re not big believers in the first-mover advantage. We like to be early adopters, but unless there are some companies already using your revolutionary new social media analytics tool, we’re not interested.

Rule #4: It’s Better to Stick than Switch

What? Are you crazy? You’d rather stick with an outdated tool that’s not as fancy as this new one? But this one is much better. It can track customer sentiment on 57 different levels and tell you exactly which creative works best. This may seem counterintuitive, but the costs of switching are very real. We’re not switching for incremental results. We want a big leap. But we do occasionally switch. For example, we recently switched to Hubspot Sales. It was so much simpler and cost effective than our current solution that we switched immediately.

What You Say vs. How You Say It

But back again to my main point. I hear it in meetings all the time: people love jumping into tactics and tools. “We’ll start with a blog, then we’ll amplify it through email and social using our new fancy content platform.” There’s a whole board full of tactics. We love to focus on the how – the tools. People love this phase because it’s all about trying out this new software. It’s exciting. It’s fun. But it’s also easy.

It’s better to start with the what. What do you want to say? Why do you want to say it? Does anyone truly care about your message? Are you just creating another eBook that no one will read? Spend 85% on the what. Attack the what from every angle. Make sure it’s awesome.

Then you can play with your new tool.

instagram-stories-ft

Instagram Stories is not Original – but it is Authentic

For everyone up in arms over Instagram’s blatant copy of Snapchat and launch of “Instagram Stories,” the great Jim Jarmusch has three words for you: “nothing is original.” Think about it. Every piece of literature, every work of art, every film, took inspiration from something else. And in Instagram’s defence, it’s not about where you take an idea from; it’s about where you take an idea to.

Just like Snapchat’s story feature, Instagram Stories allow users to click on circular avatars that represent an account they follow on Instagram. Each bubble contains all the photos and videos that person has posted within the past day.

But calm down everyone. It’s actually less important that Instagram implements original ideas. What is important is that they remain authentic to their brand and vision. The question is, what will change with the addition of “Instagram Stories?” And will Instagram be able to implement the changes in an authentic fashion?

For certain, the addition of Instagram Stories marks one huge transition for the platform.

Lowering the Bar for Posting and Sharing Everything

The nature of Instagram is that users post their most glamorous and extravagant shots. It is understood that what you post will be archived, which places a higher standard on the content you post. Due to this high standard, it is common that a user only posts once a week, or once a month. Instagram believes that “Stories” will lower the bar for posting, and encourage users to post more frequently.

With the bar lowered, Instagram users can feel more comfortable posting the fun and wacky moments in their lives. However, while the outrageous content posted on Snapchat seems at home on their platform, content of the same style posted on Instagram could seem foreign and dilute the brand’s authenticity.  What was once a photo app that placed an emphasis on quality posts, is now leaning towards quantity of posts.

Instagram Stories

How will Instagram remain authentic?

Instagram is already retaining authenticity by simply implementing Snapchat’s idea better and using a smoother user interface. The one complaint you hear about Snapchat, especially from older generations, is that it’s difficult to use. Instagram took that confusing experience, and made it clearer and digestible for a wide variety of people. The interface includes clearly labelled buttons, hints, and logic flows. Instead of swiping up, there is a clear “send message” button. Overall, it is an experience that is better, smoother, and more enjoyable than Snapchat. Taking an idea, and making it better in your own way, that is authenticity at its finest.

In the end, it doesn’t seem like Instagram CEO Kevin Systrom is worried about the criticism. Again taking from the words of Jim Jarmusch, he said, don’t bother concealing your thievery – celebrate it if you feel like it.” Systrom did just that, admitting that Snapchat deserves all the credit, and that what they were launching wasn’t an original idea.

For Instagram, it seems the first step to attaining authenticity is portraying honesty in their approach. This is a definite breath of fresh air in the tech community. And as long as they continue to create more enjoyable experiences than other services, it doesn’t matter where they take their ideas from.

pokemon-go-in-canada-blog

Pokémon Go in Canada: What a Marketer Needs to Know

If you haven’t heard about the craze that is Pokémon Go, you need to get out from under that rock. The location-based augmented reality game rolled out on iOS and Android in the US, Australia, and New Zealand last week. But when will we get Pokémon Go in Canada?

pokemon-go-screenshots

Screenshots of Pokémon Go

It isn’t officially released in Canada yet, but that isn’t stopping people from playing it. Eager players have been able to get the game on their phones through means other than the App Store or Google Play Store. There are crazy stories all over the web about how people are so wrapped up in the game that they have tripped over things and injured themselves. Why is it such a big deal?

Understanding the Craze of Pokémon Go in Canada

With the game not even out in Canada yet, why are some so motivated to find a way to get it? Why is it causing such an uproar? There are a lot of cool psychological tricks at play:

Nostalgia

Anyone born between the mid-80’s and mid-90’s likely has fond memories of the Pokémon franchise. These now 20- and 30-somethings feel nostalgic when they think back to these good ‘ol times1, and it has a powerful motivating effect. “On a basic level, recalling these positive memories simply puts us in a more positive mood,” says Dr. Filliplo Cordaro of the University of Cologne2. Can you really blame them for wanting to prolong their great mood by playing Pokémon Go a little early?

The Scarcity Effect

Any marketer worth her salt knows that a ‘limited time offer’, ‘exclusive to your region’ or ‘only 2 left’ promo is instantly more enticing to a consumer. This is the scarcity effect and it’s hitting Canadians hard. We are told we can’t have Pokémon Go, and thus Pokémon Go is more desirable. Despite being a digital product that will eventually be free to download, we react because we were never given the opportunity to get it. “People HATE losing opportunities to do things once they think they’re within reach,” notes Jamie Madigan on the subject of the scarcity effect in games3. No wonder people are so motivated to find other ways to get it!

Conformity

If you’ve ever taken a psych 101 course or watched the movie Experimenter, you know the famous studies that exposed how easily we can be influenced to do something if that’s what everyone else is doing. If not, here’s a quick intro to Asch’s famous study: people purposely gave the wrong answer to a question, and then the test subject also gave the same wrong answer in order to fit in with the group4. In the case of Pokémon Go, some people starting downloading the app the unofficial way, which motivates us to think that it’s acceptable behaviour.

How a Marketer Can Take Advantage

Use it to get someone’s attention

Anyone who has gotten swept up in the craze has a radar for anything Pokémon-related. It could be a picture of a Pokémon in your office, or maybe an email subject line like the one that just hit my inbox:

pokemon-go-email

Bonus: the email contained a 25%-off sale on Pokémon merch.

Start planning a Pokémon Go event

Once we get Pokémon Go in Canada there will be opportunities to involve players who are already gathering. Start learning as much as you can about how the game works and check out the points-of-interest that will be in your area.

pokemon-go-event

The community is already starting to hold events!

Insert yourself into a trending topic

If there’s a way you can comment on Pokémon Go with an angle that makes sense for your brand, do it. Being timely and relevant is one of the keys to good content marketing. I mean, you’re reading our blog on the topic… so it works, right?


1. Burton, N., M.D. (2014, November 26). The Meaning of Nostalgia. Retrieved July 13, 2016, from https://www.psychologytoday.com/blog/hide-and-seek/201411/the-meaning-nostalgia

2. Madigan, J. (2013, November 06). The Psychology of Video Game Nostalgia. Retrieved July 13, 2016, from http://www.psychologyofgames.com/2013/11/the-psychology-of-video-game-nostalgia/

3. Madigan, J. (2010, May 29). Three Reasons Why We Buy Those Crazy Steam Bundles. Retrieved July 13, 2016, from http://www.psychologyofgames.com/2010/05/three-reasons-why-we-buy-those-crazy-steam-bundles/

4. McLeod, S. (2008). Asch Experiment. Retrieved July 13, 2016, from http://www.simplypsychology.org/asch-conformity.html

mobile-apps

We’re Skeptical about In-App Advertising

At Stryve , we typically stay away from running campaigns that include any sort of in-app advertising. We’re not entirely convinced as to their effectiveness.  You can show us study after study with metrics saying otherwise, but we’re not really buying into these ads.

Mind you, we do run social ads that sometimes show up in apps. We generally find that mobile ads delivered via Facebook, Twitter and LI are more effective. With respect to advertising in apps via AdMob we’re weary. Here’s why.

The Anecdotal Evidence

Why is this? The first part is based on anecdotal observation.  Our team here doesn’t click on in-app ads. They typically are intrusive and uninspiring. By nature, most forms of advertising are intrusive, but why would you click an ad right before you start playing City2048? Unlike any other medium, apps require a very active, involved experience. Because of this, the ads are even more intrusive. Think it’s just us? Take a survey of your friends. Ask them when was the last time they clicked an in-app ad. Ask them what it was for?

A few weeks ago, I was at a friend’s place grabbing a beer. His lovely 2 year old daughter had her iPad out, playing a kid’s game. I couldn’t help but notice that she was actively closing ads as they popped up. She had even figured out how to restart the app so as to avoid an ad she was not able to immediately close. If a 2-year old is desensitized to in-app ads, how much hope do they have in working on us adults.

The Fat Finger Clicks

I’ll venture to say the ratio of accidental vs. intended clicks I’ve made is somewhere near 10:1. I’m not even exaggerating. Known as fat-finger syndrome, it refers to accidental clicks. Don’t think it is a big deal? A recent report showed that 60% of all mobile app ad clicks were accidental. 60%! I still think this is a low estimate. Google is trying to combat this issue, but it’s still a major problem. How can an advertiser expect to rationalize their investment when 3 out of every 5 clicks is accidental?

The Blatant Fraud

A 2015 study by Forensiq analyzed clicks over a 10-day period. The company observed over 12 million unique devices with “infected” apps. Based on this they estimated an annual loss to advertisers of more than $857 million globally, based on CPMs of $1.00 on Android and Windows Mobile and $1.25 on iOS platforms. The major culprits seem to be app developers themselves. They are aggressively trying to monetize their apps and are stepping into areas of fraud, specifically in the area of mobile device hijacking.

Is anyone clicking this ad?

Is anyone clicking this ad? Can anyone even read it?

The Poor Creative

I’ve seen some bad ads in my life, but in-app ads take the cake. In particular, the banner ads are small and hard to read. It seems that we’ve tried to take legacy banner ad designs and force them into an app environment. Not entirely sure how the ad to the left for Mohawk Racing is expected to drive any level of conversion.

Overall, in-app ad design seems to be lacking in imagination and formats seem to be forced. They are embarrassingly poor creative ad formats.

The Final Verdict

Until in-app ads show a significant improvement in accuracy and creativity, it’s an area that we’re not willing to spend a tremendous amount on.

KeyShot

Create Amazing Product Visuals with KeyShot

Part of our culture at Stryve is the constant pursuit of knowledge and expansion of our skill sets. Recently I’ve been dabbling in the 3D world, creating renderings for new product prototypes with KeyShot. Thinking in a 3D space is much different than what I’m used to when being creative, so this has been fun and challenging. Instead of working with flat and simple shapes, you now have to think about depth, perspective, textures, lighting, and materials to make the object as life-like as possible.

beforeafter

KeyShot is Easy and Powerful

The software that I’ve been working with is called KeyShot. It’s a very intuitive and simple piece of software to use with a lot of creative firepower for 3D rendering. It allows you to create fast, accurate and amazing visuals for your product prototypes. What’s great about KeyShot is that you don’t have to be a rendering expert to create great 3D renderings. Simply import your 3D data such as an AutoCAD drawing or a 3D model from Maya, and assign colours and materials by dragging and dropping onto different sections of your model.

You can easily apply different lighting styles, including environment reflections so your model looks realistic with its assigned scenery. There are ton of different materials and textures to play with that really bring your product to life. Everything is updated in real-time, so when you change camera angles or apply a different texture you can instantly see how it looks. This is a great feature that avoids the need to render a model every time you want to see it in high quality. KeyShot also gives you the ability to animate your product. For example, if you have a product that has a lid, you can add motion to your rendering by having the lid open and close to demonstrate your product.

3DGrid

The Advantage of 3D

With the power of KeyShot, you can quickly and easily make life-like 3D renderings of your products. This allows you to get the perfect shot without having to do a photoshoot that can take hours setting up. What’s even better is that if you need to make any changes such as colour or material, you can reproduce the exact same scene over again which is next to impossible with traditional photography. This saves you a ton of time and money having to redo photoshoots or creating new physical products. It also gives you more flexibility when creating marketing materials and engaging photos for your websites.

If you’ve been interested in learning about 3D rendering, give KeyShot a try. They provide a great training area with in-depth videos on using the software so it’s really easy to get into.

flashback-friday-geocities-tribute

How to Make a Fly 90’s Website: A GeoCities Tribute

The following GeoCities tribute is best-viewed in Netscape Navigator on a candy coloured iMac, but if you happen to live in 2016 then I guess Chrome will do.

In our last Friday afternoon Team Talk, we noticed that we spend a lot of time talking about the latest and greatest trends in website design, but we have yet to pay tribute where it all started. How rude of us.

So here it is; we’re taking you on a trip down memory lane and reminding all of you homegrown HTML wizards of the 10 must-have elements of the flyest website you could build on Geocities just 3 short decades ago. Your next 5 minutes are packed with extreme sensory overload and reckless self-expression.

Step 1: Kick your kid sister off the phone. You need the phone line for your dial-up internet connection.

Step 2: Geocities…

#1: An eye-catching title, with bonus points if each letter is a different neon colour OR if it’s on fire.

Aggressive blinking and comet tails are good too.

SOURCE: giphy.com

SOURCE: giphy.com

#2: Flames aren’t just for titles. Flames are for all the things.

Have an animated flame border? You’re killin’ it. Bet your visitor count is doin’ well too.

flamingline


SOURCE: 11points.com

#3: Speaking of that visitor counter…

It totally negates the need for Google Analytics AND as soon as someone gets to your site they can see how many times you made your mom look at it or refreshed your browser. Also make sure you pick one that clashes with the rest of the site’s design. Clash is key.

hitcounters

SOURCE: amplitude.com

#4: A variety of different text formats in addition to the previous mentioned neon colours and flames.

Don’t forget alternating lowercase and uppercase and decorating each side with special symbols, and definitely choose either Times New Roman, Comic Sans MS, or Impact.  Near-illegibility is the goal.

GeocitiesText

 

#5: Perpetual beta.

Not necessarily the kind we have in 2016 where you are constantly striving to be better, but the kind where you have a permanent “UNDER CONSTRUCTION” sign that smacks your visitors in the face like this pixelated beauty…

Under Construction

SOURCE: blog.adrianroselli.com

 

#6: Background music that can’t be turned off.

Because why would anyone want to be able to turn off a looped MIDI file of music from Star Wars, Mission Impossible, Titanic, or Mariah Carey anyway?

#7: Beveled edges and marquees

Mix in some of these. Make that shit 3D. No table about your favourite colours of cats is complete without beveled edges. Got some weird bouncy ball dividers? Make that shit scroll. This is the kind of stuff your classmates will write about in their diaries.

table

SOURCE: rhyshaden.com

 

#8: A custom cursor. Also animated. Obviously.

Definitely have a soccer ball on fire or a blinking goat follow your visitors everywhere they go.

cursor

SOURCE: spywarehunt.blogspot.ca

#9: Repeating pattern backgrounds.

If it hurts your eyes, you’re doing it right. Choose from a variety of grass, galaxies, roses, chainlinks, bricks, clouds, waves, metal, fake bunched up velvet curtains, straw, and bubbles. Also stripes with alternating and highly-contrasting colours.

cloudbackground

SOURCE: blog.geocities.institute

#10: GIFs before GIFs were cool. And ALL of them.

When your visitors’ eyes can’t help but dart to 50 different spots on the page because the spaceships, seals, skeletons, palm trees, and dancing babies are all moving or flashing, success.

90's

SOURCES: cameronsworld.net

Thanks for the memories GeoCities!

P.S. If you’re interested in giving your own site a 90’s touch, head over to this brilliant GeoCities-izer.

HotJar (1)

Why HotJar is the Digital Marketer’s Dream

We like data. A lot. But when data gives us deep insights and allows us to make better decisions when it comes to our clients’ marketing, we love data. Enter HotJar – the latest tool in our ever-expanding analytics arsenal.

HotJar is a conversion rate optimization (CRO) tool that combines the best elements from other UX tools to provide some seriously superior insights, plus it’s incredibly user-friendly. HotJar allows you to see how visitors are really using your website, collect user feedback and ultimately use behavioural data to create killer, high-converting digital experiences. So how can you use HotJar to better your digital performance? We break it down below.

1. Use HotJar to find out how users are using your website

Knowing how users are interacting with your website or individual landing page provides immense insight when it comes to optimizing for conversions. Luckily, HotJar does just that. HotJar allows users to build heat maps that measure clicks, movement, and scrolling behaviour to give marketers a deeper understanding of how users are interacting with their websites. The data visualization for this tool is phenomenal. A quick look at Stryve’s heat map below lets us know how our users are interacting with our home page and what information is most relevant to our visitors. This information can go a long way when planning content, information hierarchy, and site structure.

heatmap

HotJar’s Click Heat Map

HotJar's Scroll Heat Map

HotJar’s Scroll Heat Map

In addition to heat maps, HotJar’s crazy-powerful funnel tool allows its users to set up an ideal behaviour flow and identifies at which step along the funnel visitors are exiting your site. When used correctly, this data can help guide better decision making when it comes to crafting better, more actionable landing pages. HotJar uses the same premise for forms in their form analytics tool, which provides data on which forms take too long to fill, which are left blank, and why visitors abandon forms altogether (I’m looking at you, double email form fields).

hotjar conversion funnel

2. Use HotJar to Collect User Feedback

HotJar not only has UX tools, but it also allows subscribers to collect user feedback through polls and surveys, and can even recruit test users. What’s better is that the polls and surveys are highly customizable so that you can create them with your target market in mind. Gathering feedback from visitors is great, but it also helps humanize a very digital experience by letting them know that you value their opinion.

Can you see why we’re so excited about HotJar? Using data from the collective suite of tools HotJar has to offer, marketers are armed with a wealth of information to create engaging and highly-effective digital experiences. The best part about HotJar? We finally have an all-in-one tool that allows us to get in the mindset of our users, and that is the dream.

gang-of-four

The Gang of Four: Apple, Amazon, Google and Facebook

Google, Facebook, Apple and Amazon have come to dominate the world. They are not only growing at a crazy rate, they are displacing entire industries. The Gang of Four, as Scott Galloway calls them, have collectively passed a trillion dollar valuation.

This video is mind-blowing, introspective, visionary and funny all at the same time.  Galloway, a fast-talking professor from NYU, explains in 16 minutes how the world has come to be dominated by the four tech giants; Google, Facebook, Apple and Amazon. It’s invigorating and terrifying all at the same time.

A few interesting highlights from the video:

  1. 92% of all mobile device profits go to one brand; Apple.
  2. Amazon is responsible for 24% of all of the growth in retail.
  3. The market cap of Google, Apple, Facebook and Amazon is equal to the GDP of Canada.
  4. Facebook is spending more in R&D than other tech company in history.