bubble-burst

The Snap IPO is Overrated

Snap Inc, the parent company to Snapchat, debuted on the NYSE on March 2, 2017 to a lot hype and fanfare. The Snap IPO’d at $17 USD a share and quickly jumped to $28. It settled back down this week at $22 a share. The excitement around the stock links to the popularity of Snapchat. It has captured the attention of the elusive 18-24 year old demographic, coveted by advertisers and brands. Snap had $400 million in revenue last year and is projected to have more than a $1 billion dollars in revenue this year which also makes it attractive. Although Snap’s accomplishments are impressive, Snap has some fundamental flaws.

Snap Inc’s business model could be in trouble. That means that the stock prices could be too.

Facebook Duplicated Snapchat’s Differentiators

Snapchat has attractive features: disappearing messages, filters, status updates (a.k.a. Stories), and augmented reality lenses.

Facebook launched stories and filters on Instagram and Facebook Messenger. Disappearing messages also launched on on Facebook Messenger and WhatsApp recently. Bye-bye differentiators.

Image courtesy of Techcrunch

 

User growth is key to Snapchat’s future success. While Snapchat has a loyal user base, right now there isn’t a compelling reason for new users to join Snapchat. What’s the point when Facebook Messenger, Instagram, and WhatsApp have similar features?

Snap’s Spectacles May Not Take Off

Snap launched Spectacles at the end of last year to diversify its revenue. While the initial reaction to Spectacles was favourable, the recent interest in the hardware has declined.

Snap Spectacles

In general, the wearables market has proven to be difficult to compete and win in. We’ve seen successful wearable tech companies like Fitbit and GoPro struggle. Snap may be in for a similar uphill battle in the wearable hardware business.

You Can Get More Views on Instagram

In social media, engagement matters just as much as follower growth. When someone posts something to social media they want to see their views, likes, and shares maximized.

A recent Techcrunch article revealed that the average view per snap has been on the steep decline. Content producers have been posting less on Snapchat since the launch of Instagram stories.

Declining users Snap

Declining engagement and slowing user growth is a bad combination for Snapchat as it stands right now.

It seems that Snap is genuinely trying to innovate and build a viable business. I love that. But it’s important not to get caught up in the hype of the Snap IPO. The company still has a lot of work to do. They need to develop a competitive advantage that can’t be duplicated and “sticky” products that keep users engaged.

Clickbait (3)

Surviving the Post-Clickbait Era

Facebook has tweaked its News Feed algorithm countless times in an attempt to deliver a better user experience. Sometimes we pay attention, but most of the time we skim an article and wait for the next algorithm change to be announced. But when Facebook announced a full on war against clickbait, you won’t believe what happened next (see what we did there).

Marketers freaked out. But because we’re believers that an internet without clickbait is a better world wide web, we’re breaking down three best practices you can follow to make sure your content survives the post-clickbait era.

Write useful content already

For those who can remember when Google rolled out its Panda update (and marketers collectively lost their sh*t), Facebook’s war on clickbait seems oddly familiar. Similar to Facebook’s update, Google Panda was a search filter meant to stop sites with poor quality content (i.e. spam) from working their way into Google’s search results. How did marketers avoid being penalized by Panda? They wrote useful content.

Our advice here is simple: to not be impacted by Facebook’s war on clickbait, write useful, compelling, unique content. Bonus points if it’s highly relevant to your target market and shareworthy among your Facebook fans.

Be transparent

In their announcement Facebook made it clear: headlines that withhold information or mislead users (think headlines like: “Apples Are Actually Bad for You”), will not be distributed as often as transparent headlines. Our mantra here: think long term.

Writing honest and transparent headlines will not only positively impact your News Feed distribution in the short term, but will also deliver a better user experience that could result in more traffic and higher engagement down the road.

And please, avoid these phrases

Listen, we get it. Sometimes you just can’t help writing a “viral” piece that may skew on the side of clickbait. At the bare minimum, do not use common clickbait language, and if you do, don’t say we didn’t warn you. Here are some common headline styles to avoid:

  • You won’t believe ___
  • This ___ will change your life
  • ___ with this one weird trick
  • ___ you won’t believe what happens next (and of course, what happens next will surprise you)
  • 17 secrets ___ doesn’t want you to know

Now what?

Go forth and prosper. Guilty as charged, we’ve all clicked a headline that we’re not proud of. But clickbait sucks. Join Facebook in making the world wide web a better place and putting an end to clickbait.

social-media-today-contributor

social-media-for-b2b

Social Media Ads for B2B: Where to Start?

Social media advertising is a heavy hitter in the consumer marketing world. But why haven’t social media ads for B2B taken off? One of the big reasons is that a lot of people think that a B2B product or service doesn’t belong on Facebook or Twitter, so they stick to the traditional tactics that have worked in the past.

The thing is, B2B decision makers and influencers are still people who have and use social media. It may not be as easy to find them or to grab their attention when they’re not in “work” mode, but that doesn’t mean it’s impossible. B2B social media marketing is a nut that Stryve has been cracking for a while now, and we’re here to help you get started.

LinkedIn

LinkedIn is the most obvious social platform for B2B marketing; it’s built for the working world. While the targeting may be better suited for B2B, keep in mind that LinkedIn knows this and will charge a lot more per click than other social media platforms. When trying to find your target market on LinkedIn, go through these exercises:

  • List the types of companies you want to sell to
    (What industry are they in? Are they large or small businesses?)
  • List the different job titles of decision makers and influencers that you’ve sold to successfully in the past
  • Find Groups on LinkedIn that your target market would be a part of
    (eg. I’m selling a marketing automation software, so let’s find a lot of marketing & technology groups)

The answers you’ll get out of these exercises will be the linchpin of your Sponsored Content targeting on LinkedIn.

Twitter

Twitter is probably the next social platform you’d want to use to try social media ads for B2B marketing; it’s a place to discuss news and share articles. A lot of business chatter happens on Twitter. The way that you can find your target market on Twitter is to start by asking yourself these questions:

  • What websites, news sources, or experts would our target market go to for industry updates?
  • What products/services that are complimentary to ours would our target market have?
  • In our industry, what companies or people have a large social media following?

Take the answers you’ve jotted down and start finding these companies, organizations, and people on Twitter. Keep their handles handy, because you’ll use them for targeting your Twitter ads.

Facebook

Facebook is probably one of the last places you’d think of for B2B marketing. Although finding your target market may be trickier on Facebook, it is the platform where you can get the cheapest clicks. To combat the difficulty in targeting, focus your effort on making ads that will really speak to your target market. This way, only people in your target market will click the ad (and you’re not spending money on getting the wrong people to click). Find the answers to these questions:

  • What industry terms would really get our target market’s attention?
  • What kind of visuals are really specific to our industry?
    (eg. a specific type of tool, a CAD drawing, etc.)

At this point, you’ll have done a LOT of good marketing thinking. These questions and exercises will be an important start to making social media ads for B2B that really break through.

social-media-today-contributor B2C_badge


Stay tuned for our new eBook, available later this month, on how to run a killer social media advertising campaign from start to finish, written specifically for advertisers in the B2B space! Want to be the first to know when it’s available for free download? Sign up here for a notification.

marketing-job

How New Grads Can Get a Job in Marketing

The trouble with graduating and finding a job right out of school is that literally thousands of other students are graduating and trying to find a job at the exact same time with a similar degree or diploma as you. Think about it, you’re all graduating in April, right? If you’re going to land a job in marketing, you need to stand out and differentiate yourself.

Here are 4 tips to help you differentiate yourself and land a job in marketing.

Tip 1: Consider “working for free” first

The phrase “one step backward today, two steps forward tomorrow” comes to mind for this tip. If you’re having trouble getting the job you want right out of school, consider offering your services to a company free of charge. Notice how I used the term “services free of charge” as opposed to “volunteering”.  When you’re a volunteer you often have to wait to have someone tell you what needs to be done.  On the other hand, “services free of charge” communicates that you will be managing yourself and delivering something of value at no cost.

anigif_enhanced-27804-1428425441-7

Your next steps:

  1. Think of an organization you have an “in” with and talk to a decision maker there
  2. Tell them that you’d like to apply what you’ve learned in school to their business and build a digital or social media marketing strategy for them. If you didn’t learn how to build a social media or digital marketing strategy in school, I recommend picking up a book like Inbound Marketing, reading it, and then applying what you learn in this book to the company you’re proposing your services to.

This approach requires a little more effort but could pay off in a bigger way later because you’ve shown the desire to contribute even it means not getting paid at first.

Tip 2: Research the company you’re applying to

The students who have been successful in landing co-op positions and internships here at Stryve have all done one thing very well in their cover letter or initial email to us: They’ve researched our company and can tell me why they want to work at Stryve.

do-your-research-sherlock

Your next steps:

  1.  One recent successful candidate mentioned in an initial email to me that she researched all the other marketing agencies in town and wanted to do her internship with us because she specifically wants to build her career in digital and social media marketing.
  2. The candidate in this example took the time to research our company values in the About Us section of our website as well. She gave me specific examples how those values lined up with her values.

Tip 3: Tell stories, don’t “interview”

People don’t remember stats and accomplishments recited in bullet points, they remember stories. It also helps your personality shine through, which is an important part of how a company will evaluate you.

True Story

Your next steps:

  1. When you’re preparing for your job interview think of the job requirements listed in the job posting
  2. Then, think of stories in your job experience, school experience or volunteer experience that demonstrate you have experience related to the job requirement listed
  3. Lastly, use the STAR method to tell stories how you met that job requirement in the past

Tip 4: Be mindful of your social media footprint

Your potential employer will Google your name if you’re being considered for a position at their company. A company’s online presence is a big part of their marketing mix, so it’s important for you to show an employer that you use social media and are (somewhat) findable online. If you’re completely unfindable online, an employer will think one of two things:

  1. You don’t like or understand social media and you’re not inclined to use it
  2. You might be an axe murder and you have something to hide

Social Media

Your next steps

  1. It’s okay to make some of the content on your personal social media profiles such as Facebook, Instagram, Twitter public content. Just make sure the content portrays you in tasteful way (i.e. no profanity, rants, drunken pics, etc.)
  2. You’ll definitely want to have a fully filled out LinkedIn profile with a high resolution professional profile pic. If you don’t know what to put in your LinkedIn profile, look for others with at least 5 years of experience in the industry and then emulate their profiles.

Happy job hunting!

twitter-engagement

Twitter Launches Two New Fan Ads

Jack Dorsey and the Twitter team are stepping up their ad options, and we’re impressed. The market may be negative on Twitter, but we’re finding their ad formats to be highly effective and innovative. Last week they launched two new fan ad formats that we’re excited to test. The excitement stems from the ability for brands to more effectively promote tweets from fans and customers. Here are the two new Twitter ad formats:

Twitter Conversational Ads

Conversational ads will allow brands to take ads a step further by including call-to-action buttons with hashtags that consumers can tweet. Here’s an example of a conversational ad.

1-2

Instead of asking people to actively create a tweet or share a hashtag, this ad format will allow brands to ask for a simple click. The easier the better.

Why we love this: People are lazy. especially when they’re on a mobile device. Instead of typing out an entire tweet, all this takes is one click. We love easy things that drive big impact. This is one of them.

Brand Enthusiast Gallery

Twitter is also launching a brand enthusiast gallery. Twitter will collect brand-related tweets for advertisers to pick though. If a brand is interested in promoting the tweet, a user will receive a direct message asking permission before the brand will repost it. The details are still sparse, hence the lack of a screenshot, but it looks like the early response has been positive.

Why would brands want to do this? Using brand recommendations from everyday users may be a powerful social validation tool. Similar to online reviews, a promoted social tweet could break through the mistrust of celebrity endorsements.

Twitter has been receiving a lot of bad press lately, but our experience is indicating a bit of a turnaround. We’re excited to see what the future holds. Until then, we’ll be testing these new ad formats.

facebook-ftw-coverphoto

3 reasons why Facebook’s Dominance Will Continue

Facebook’s dominance in the social media space is clear. With 1.5 billion users, it remains the top social media network in the world. In the developed world we’re hard-pressed to find anyone without a Facebook account, so the total user stat is not shocking. However, what many people do not know is that Facebook will likely continue to grow as a company for reasons beyond social media. Here are 3 reasons why Facebook will continue to dominate:

#1: Facebook’s ambition is to bring internet to the entire world

This is how Facebook is doing it:

Facebook is investing aggressively in drone technology that can fly over and beam internet connectivity to remote and rural areas of the world. The ambitious plan, internet.org, is aiming to bring internet connectivity to 750 million people in the world. The plan prioritizes getting internet access in African, Asian and Latin American countries where web connectivity can be non-existent or problematic.

This is how it will help Facebook to continue to dominate:

Increasing the amount of people connected to the internet can increase the amount of Facebook users. The more users Facebook has, the stronger the revenue potential will be for Facebook’s targeted advertising and sponsored content model.

#2: Facebook is involved with artificial intelligence

facebook-m

 

This is how Facebook is doing it:

In 2013, Facebook began the process of launching two important initiatives, the Facebook Artificial Intelligence Research (FAIR) and Facebook M.

FAIR is Facebook’s artificial intelligence (AI) research lab.  Staffed with world renowned AI experts at the New York, California and Paris Facebook offices, this lab works to figure out how machine intelligence can give people better ways to communicate.

Facebook M is an artificially intelligent “personal assistant” that exists within Facebook messenger. In the near future we’ll be able speak into our mobile devices and verbally tell M to manage tasks like cancelling a cable subscription or ordering flowers for a special occasion.

This is how it will help Facebook to continue to dominate:

FAIR and M will help Facebook continue its market dominance because they will encourage users have deeper in engagement with the Facebook Messenger app. Deeper engagement with a particular app on our smartphone creates more usage statistics. With more usage statistics, Facebook could better target ads which ultimately increases Facebook’s revenue.

#3: Facebook is involved with virtual reality

Oculus

This is how Facebook is doing it

In July 2014, Facebook acquired Oculus VR (Virtual Reality), signalling its intention to be among the front runners in the virtual reality industry. Furthermore, Facebook is heavily investing in the development and launch of Occulus Rift virtual reality headset.

It may be tough for us to conceptualize how virtual reality could fit into our everyday lives so here’s an example: let’s say you’re member of the media that covers the politics. Instead of watching the conference in-person or live streaming it on a tablet or smartphone, you’ll be able to put on a headset or “glasses” that will virtually give you seat at the press conference as if you’re there in-person.

Virtual reality is one of the next great frontiers in technology. Marketing research firm Tractica indicates consumer spending on VR hardware and software could reach over $21 billion dollars by 2020.

This is how it will help Facebook to continue to dominate:

The business applications of virtual reality are virtually endless (no pun intended). Imagine, instead of using a smartphone to Facetime or call a friend in Brazil you put on headset and you virtually sit down at a café with them and virtually have a coffee with them. Something like this could dramatically change the telecommunications industry. Imagine you’re a factory equipment sales person: instead of telling a customer about how your equipment works they can put a VR headset on and you can show them how your equipment works on a virtual factory floor. Something like this could dramatically change the sales and marketing industry. Technology like this would be as revolutionary as the internet was to world in the 90’s; it will change everything.

Beaming internet to the world, artificial intelligence, virtual reality, it’s evident that Facebook is becoming bigger than a social media company and it’s exciting to see.

Instagram (00000002)

How to use Instagram to Boost your B2B Brand

If Instagram has showed the B2B marketing community anything, it’s that B2B doesn’t have to be boring. Creative business-to-business brands are using Instagram to their advantage by sharing compelling, interesting visuals that give a sneak peek into their internal culture or by coming up with creative ways to showcase their products or services.

But before diving head first into Instagram for B2B, it’s important to map out a trajectory for your account. Having a clear plan when it comes to any social platform ensures that all posts are on point and on brand. As a visual-first platform, this is particularly important for Instagram– a quick scroll through a brand’s Instagram feed has the power to create a lasting first impression.

Below we break down simple questions to ask before launching a branded Instagram account.

What is your marketing objective?

Whenever launching a new marketing tactic, whether it be a new website or social media platform, it’s extremely important to define what you’d like to achieve, and launching an Instagram account is no different.

Whether you’d like to use your account to showcase your products or services, highlight internal culture, build brand awareness, establish thought leadership or use it as a recruitment tool, it’s important to define the objective and function for your Instagram account. Keep in mind that you can have multiple marketing objectives, but consistency is key (more on that below).

Who is your audience?

Defining your ideal Instagram audience will go along way when mapping out future content and will also allow you to better develop your brand tone. To connect with your ideal customer (or customers) ask yourself: What about my brand interests them? What do they want to learn about? What motivates their decisions?

Once you’ve determined your audience, do some research – look into accounts they follow, visuals they post and relevant hashtags. For example, when Stryve launched our Instagram account, we knew we wanted to target the Kitchener-Waterloo community, so naturally the hashtag #kwawesome helped us to reach that audience. If you’re like us and location is one of your targeting objectives, you should also consider geotagging your posts so that people interested in that location are able to find and follow you.

What is your brand tone?

Consistency is key for Instagram. Avoid a scattered feed by determining your brand tone and voice before you post. If your brand was a person, who would it be? Is your brand witty, smart, friendly or ambitious? Your brand tone should resonate in every visual, caption, and even hashtag.

How often will you post?

You and your team should have a clear plan of how often you will post and how you will plan for new content. If you’re posting weekly for example, have an idea session the week prior to determine what visuals you’ll post and who will be responsible for posting.

How to grow your Instagram following?

Now that you have a strategy for posting amazing content, you’re in a great spot to focus on how you will grow your Instagram following. As mentioned above, relevant hashtags can go along way in helping you reach your target market on Instagram. Luckily, when people find you via hashtags and you’re posting killer content, you’ll likely get a follow.

In addition to hashtags, following and engaging with friends of your brand is a great way to add to your following (although we’d suggest not adding #likeback to your hashtag arsenal). Sharing the news on your website and other social platforms, letting your team know and experimenting with Instagram Ads, are also effective ways to grow your following. Lastly, be social! Respond to comments from your own feed and like, comment on and repost share-worthy visuals that others have posted.

Happy posting!

Go forth and Instagram! Don’t forget, choose the right filter. No pressure.

instagram-ads-how-to-blog

How to Run Instagram Ads

It’s a beautiful time for digital marketing – a new and highly popular platform is open season for advertising. Instagram recently began en-masse rollout of their advertising platform, giving marketers access to the social network’s 400 million daily active users. Here’s how you can get started:

Connect your Instagram account to your Facebook Page

Navigate to your brand’s Facebook page and hit the Settings button in the top right. You’ll see the option for Instagram Ads on the left menu, and when clicked you’ll be asked to add the account with the username and password.

instagram-ads-connect-account

Find your way to Facebook’s Power Editor

For the time being, this is the tool you’ll have to use to launch an Instagram ad. To get there, click the arrow in the top right of Facebook’s navigation bar and select Manage Ads. At the top, underneath the search bar, you’ll see the option to launch Power Editor. Note: Power Editor is only supported with the Chrome web browser.

Create your campaign

When setting up your new Instagram campaign, make sure that you set your objective to one that is currently supported. At the time of this writing, the available objectives for Instagram ads are clicks to website, mobile app installs, and video views.

instagram-ads-objectives

Based on your marketing objectives or the type of creative you’re planning to use, it should be pretty easy to choose one of these options. For this example we’ve selected an oldie but a goody: clicks to website. We’re promoting an event and want to lead visitors to a webpage that has the event details.

Set your targeting and budget in the Ad Set

The great thing about Facebook’s acquisition of Instagram is that advertising on Instagram comes with very familiar targeting options. Instagram accounts don’t collect a whole lot of data on users’ demographic information, but most people will connect their Instagram account to their Facebook (for the purpose of sharing) which is full of demographic data.

Input your targeting information; in our example we’re trying to reach 15-25 year-olds who live within a 25km radius of Kitchener (which is where this event is located). Make sure that when you get to the section about Placement, you select the option to have your ads displayed on Instagram.

instagram-ads-display-network

Don’t freak out at the CPC

When setting up your Ad Set, you’ll need to input your budget and set your bidding strategy and max bid. In 99% of cases, you want your bidding strategy to match your campaign objective. We wanted to get people to click and go to a webpage, so we set up our bidding to pay per click. We also recommend that you manually set your max bid – not only does it let you specify the amount that a website visitor is worth to your business, but it also gives you a chance make sure your bid is on the high end to help you win the auctions and get more impressions.

So that’s what we did, and we were pretty shocked when Facebook told us the going rate for Instagram ads in our local market.

instagram-ads-cpc

We also checked what the pricing would be using a CPM model (with the same targeting parameters). If website visits aren’t central to your campaign, this could be a great way set your bidding strategy. It is especially effective if your goal is to build brand awareness or if you aren’t trying to elicit a specific action.

Make some killer creative

The third step in the process is creating your ad. Instagram is the place where you need to use imagery that really stands out. Check out some tips from our designer on how you can do just that! Beyond the image or video you choose to use, you’ll also have the option of inputting a text description (which can include @mentions or #hashtags) and choosing from a select list of CTA button text.

instagram-ads-cta-options

In the case of an event, we chose to go with “Learn More” because we wanted to make the text description compelling but short. Over time, we’ll see this list expand just like Facebook’s has over the years.

Monitor your ad’s performance

When we checked in on our ad after 12 hours of cycling, we were stunned by the results.

instagram-ads-cpc-real

The cost per click (CPC) ended up averaging only $0.53! That was pleasant surprise compared to the $18/click suggested bid. This is a perfect example of why it’s so important to monitor the performance of your PPC campaigns. Don’t just launch it and leave it. The best data you can get as a marketer is your own data, so use it well! In our example here, I noticed these results and decided to refine my targeting based on Interests. This should result in a higher conversion rate as it is focusing more narrowly on the target market. Of course, I’ll be checking on it again in another 12 hours to see if my hypothesis was correct.

As the platform evolves, we’ll be sure to keep you updated with new strategies to use.

social-media-today-contributor

blue-jays

The Incredible Growth of the Blue Jays’ Social Media Following

If you’re a Canadian with social media, chances are that you are seeing updates about the Toronto Blue Jays on the regular. Why? After the Jays’ management team went “all in” at this summer’s July 31st trade deadline, they started winning left, right, and centre. They made the playoffs for the first time in 22 years and now people just can’t stop talking about them.

What does “winning” and popularity look like online? Here are some interesting Blue Jays social media stats:

Socialnumbers.com indicates that the Blue Jays’ Facebook page experienced its fastest growth rate of Page Likes this year between the July 31st deadline and October 6th, 2015.

Blue Jays Facebook

The Blue Jays are averaging approximately 15,000 new Facebook Likes a week over the past month. This is a dramatic difference compared to other non-playoff teams such as the San Diego Padres for example. The Padres are averaging only 1,250 new Likes a week.

Blue Jays Facebook

Socialnumbers.com also indicates that more people are talking about the Blue Jays online; 4020% more people to be exact. At this time last year, on Facebook, the Blue Jays were being mentioned by approximately 13,000 people on Facebook on a daily basis. This Tuesday, October 6th, 2015 the Blue Jays were mentioned by over 500,000 people on Facebook.

Blue Jays Facebook

Will this translate into more money for the Blue Jays?

Once someone likes a Page and talks about a brand online, it creates two things that are a marketer’s dream.

First, when a person “Likes” a Facebook page, that person has not only opted-in to receiving status updates from the Jays, but they’re also clearly self-identifying as a Jays fan which gives the Blue Jays’ marketing department a perfectly primed audience to target. With more Facebook page “Likes”, the Blue Jays can more efficiently deliver online messages about ticket sales, merchandise, and special events to a highly engaged audience. This all translates into more revenue for the Jays’ and more targeted advertising spending.

The second thing that is a marketer’s dream is word of mouth advertising. Socialnumbers.com’s “Talking About” stat quantifies the amount of people mentioning the Blue Jays on Facebook. The more people that are “talking about” the Jays positively on social media, the greater lure the team has. This lure creates hype and demand for tickets and merchandise. Also, the extra word of mouth on social media increases the viewership for the games, allowing the owners of the Blue Jays (Rogers Communications) to profit from more lucrative TV commercial sales during the Blue Jays’ television broadcasts.

The bottom line: building a winner in a country which has one professional baseball team to cheer for can pay off. Big time.

holding-camera

Hootsuite’s new Instagram scheduling feature doesn’t deliver

Earlier this week, the Canadian-made social media management platform Hootsuite announced that it had launched integration with Instagram. Social media managers around the globe rejoiced when they read the headlines.

Previously, there had been no way to schedule photos so that they would be posted to Instagram at some point in the future. It was cumbersome and ultimately an unproductive way for a social media manager to engage audiences and run campaigns.

Sorry folks, it’s not the silver bullet we need for Instagram scheduling

Although this feature lets you set up your post to Instagram while you’re sitting at your desk working away, you still have to go to your phone and finish the process. After excitedly connecting your brand’s account, you get hit with the harsh reality of how it actually works:

instagram-setup

So you choose your photo and craft your message from your computer and set it to go live in some point in the future. You go on with your day and then your phone buzzes saying, “Hey, listen! Remember that work you did earlier? Now you have to finish what you started.”

hootsuite-instagram-phone

This is supremely disappointing for many reasons:

(1) What if you have your personal Instagram account on your phone?

First of all, how dare you? Bad social media manager. You’d have to be always logged in with your brand’s account or log out/log in every single time you post (just like you had to before).

(2) What if you are working with time-shifting?

Well, looks like you’re still getting up at 5am or jumping on your phone at 10pm. Although you planned it in advance, you still have to go through Instagram to post it (just like you had to before).

Hootsuite’s Instagram feature ultimately ends up being the same as a reminder set on your phone and a doc/folder with your pre-planned content in it for you to paste in. Although we’re disappointed in this new feature, Hootsuite still provides great benefits for social media managers on other platforms like Twitter and Facebook. Also, this Instagram integration opens the door for increased functionality in the future. Here’s hoping.

social-media-today-contributor